Trust-based Travel Network
Couchers.org is a community-driven hospitality platform where people stay with locals, meet travelers, and build meaningful cultural connections.
Research revealed a trust problem: potential users lacked confidence that they would find hosts, travelers, and an active community. Through competitive analysis, community feedback analysis, and market research, I identified opportunities to better communicate social proof, platform activity and the value of a free alternative to Couchsurfing.
Within a two-week timeline, I redesigned the homepage to increase trust and conversion. The proposed direction also included accessibility and brand improvements, though only the highest-impact changes were prioritized for the initial release. The implemented improvements contributed to a 21% increase in average daily sign-ups within the first month after launch.
Methods
Founder Workshops · Community Feedback Analysis · Success Metrics Definition · Competitive Analysis
Outcome
↑21% increase in daily sign-ups
Role
Senior Product Designer
Turning community activity into a trust signal →
